A woman - the founder of Bureauk - talking on a cell phone inside a museum, with a sign that says 'Heart Direction' in front of her.

“The most extraordinary people and companies have one thing in common.
They lead from the centre of who they are.
That’s Heartdirection.”

- Karin

A woman - the owner of Bureauk -  standing in front of a bright pink velvet curtains in the background.

“WORK NEEDS LOVE
AND SPACES
THAT TRULY LIVE.
RE:LOVE:UTION” 

OUR WORKINGWORLDS URGENTLY NEED A RE:LOVE:UTION
We need to change the operational model of our businesses from fear to love. Needless to say we are not talking romantic love here. We mean the way how we navigate the world and approach our tasks at hand. When routed in our authentic essence we no longer engage in power struggles or waste time in endless meetings because no one dares making a decision. Courage and strong connection to your purpose, (as an individual but also as company), can take you places nothing else can.

A woman - Karin, the founder of Bureauk - standing indoors against a marble wall, talking on a mobile phone, wearing a black coat, cream-colored pants, and black boots with a floral pattern, near artwork and a decorated building facade.

Every organisation begins to resemble the place from which it is led. If leadership is disconnected from its own essence, culture slowly follows. If leadership remembers who it truly is, the entire organisation begins to remember too. We call this Heartdirection.

The essence of a culture can be seen.
In its gestures, its rituals and also in the spaces it creates.

SOMETIMES AN ENTIRE CULTURE BECOMES VISIBLE IN A SINGLE GESTURE.
The Viking Row is more than a celebration. It is a culture expressing itself through one shared movement. We look for the equivalent inside organisations. The moments, environments and rituals where identity becomes tangible. Because culture is never built through presentations.

It is built through repeated acts that embody identity.

SPACES SHAPE OUR BEHAVIOUR.
It is not only about missing beauty in most workspaces - it´s about the total lack of honoring the fact that behaviors are triggered by cues. Therefore the organization of a space and the objects in it affect how we interact with each other. The dreadful homogenization of workspaces we see nowadays is totally ignoring the fact that a purposefully designed space, that mirrors the core of who you are as a company, can be immensely valuable - a total game changer and an important key to overall success.

A room with pink sheer curtains, a large window, and ornate white molding around the doorway. There's a desk with chairs, and a rack with sample books or swatches of materials inside a cozy, well-lit space.

IN THESE PICTURES YOU SEE THE “DIGI CHALET”
We created this temporary room-in-room office for a digital project within the Frankstahl Group. It was a complex and interesting task: the digital team needed an identity of its own, without losing sight of the fact that they were still part of the larger group.
We didn’t approach the assignment in the obvious way — this is a steel company, so let’s use steel beams or build a steel table. Instead, we looked for the essence: what is embedded in the DNA of the company?
In this case: courage, curiosity and unexpected moves.
So we created something unexpected and playful. A room that deliberately steps outside traditional office codes and, in doing so, invites new ways of thinking and interacting.
Light and airy, with different possibilities for how to use the space — depending on what the team needs.
PS: There was one more constraint: it had to be budget-friendly and easy to dismantle, dispose of or reuse after two years.

OFFICES
SHOULDN’T
BE SOLELY
FUNCTIONAL
AND PRACTICAL.
THEY HAVE
TO RADIATE
LIFE, INSPIRE,
BE
UPLIFTING.

AN OFFICE
IS A CULTURE MADE VISIBLE.

There are many Doors Leading into my world

But whichever door you enter through, my work begins from the same place:
A deep instinct for essence. An honest voice.
A different way of seeing what is possible.
And a deep understanding of organizations.

01
HEARTDIRECTION
For organizations ready to explore what becomes possible when leadership, culture and space evolve from the same essence.

02
CULTURAL TRANSFORMATION
For organizations that know cultures are not shaped by programms but by intention, commitment and a clear purpose routed in their DNA.

03
SPARING & ADIVISORY
For founders and leaders who need another sharp, bright mind in the room - someone who sees what may be hiding in plain sight.

04
WRITING & EXPRESSION
For people and companies with something worth saying - in search of the language, thought and form that is uniquely theirs.

05
SPACES WITH MEANING
For companies that want their physical environment to express who they truly are and shape an unique experience.

06
COLLABORATIONS & PARTNERSHIPS
Bringing the right perspective, talent and possibilities together. Creating encounters that enrich all parties.